Promotional Materials & Campaign
OPPORTUNITY:
The objective was to promote Anderson University’s Senior Show for graduating art students.
SOLUTION:
After four years of extreme dedication and hard work, the senior art students are coming together to unveil their accomplishments. This design was inspired by a phrase commonly stressed in all art classes, and that’s the “importance of the process”. CMYK, the four-color “process” is expressed in the image, and the phrases dissect the processes in which the senior art students went through constantly.
The promotion of the show will be accomplished through posters, postcards, and business cards. It will also be seen in less conventional places like the sides of napkin holders on every table around school, around coffee collars in Java City, and in e-mails sent to the entire Anderson database and straight to students phones. This simple design is catchy and the call to action is clear.
The objective was to promote Anderson University’s Senior Show for graduating art students.
SOLUTION:
After four years of extreme dedication and hard work, the senior art students are coming together to unveil their accomplishments. This design was inspired by a phrase commonly stressed in all art classes, and that’s the “importance of the process”. CMYK, the four-color “process” is expressed in the image, and the phrases dissect the processes in which the senior art students went through constantly.
The promotion of the show will be accomplished through posters, postcards, and business cards. It will also be seen in less conventional places like the sides of napkin holders on every table around school, around coffee collars in Java City, and in e-mails sent to the entire Anderson database and straight to students phones. This simple design is catchy and the call to action is clear.
